If you’ve been following BearHugs for a while, you may have noticed that we’ve had a bit of a design refresh lately!
We’ve been working with lovely graphic designer Laura Hawkins to introduce some extra special touches to our website and packaging. Laura has helped us develop some cute little features which you’ll find on our product labels from now on. We feel they really capture what we’re all about at BearHugs.
Our favourite part of our branding refresh has got to be the addition of our paw print! This paw print is made up of a fingerprint from each member of the BearHugs team.
Not only does the paw look lovely, but it means a lot to us. It’s a little nod to some things we hold very close to our heart…
Personal, human touch
At BearHugs, we pride ourselves on pouring love in everything we do.
Every gift box is carefully packed by hand and every item we add to our shop is chosen with a great deal of thought and consideration.
Our team motto is ‘always be a little kinder than necessary’. One of the main ways we uphold this promise to ourselves is by trying to always engage with each other, our lovely customers, suppliers and charity partners in a genuine, compassionate, human way.
We love that our new paw print contains an imprint of our actual human touch.
Inclusive, Accessible Employment
Chief Sender of Hugs, Faye, started BearHugs after she fell ill with Lyme Disease and had to resign from her job. Faye learned first hand how difficult it is to find work when you have a chronic fluctuating health condition. She decided that as soon as she could she wanted to offer part-time, flexible, accessible employment opportunities to others who find themselves in similar shoes.
Our paw print, made up of each member of the team’s finger prints, also represents our belief in inclusive, accessible employment. Everyone has an equally valued contribution, whether they work full-time at BearHugs HQ or part-time remotely to fit around their health.
At BearHugs we really do see ourselves as a family.
An important part of our extended family is the wonderful collection of talented makers and creators who lovingly handcraft so many of the treats we stock.
They quite literally put their human touch on the beautiful products in our gift boxes too.
Here’s what the lovely bunch had to say about being part of the BearHugs extended family…
So there we have it. Our lovely new paw print and why it’s so special to us here at BearHugs. Keep an eye out for it across our website and on our hug in a box treats!